Bloom and bloc both lock the apps you choose until you tap your phone on a physical NFC object. The Bloom Card is a $39 stainless steel card you keep somewhere. bloc (by Letsbloc) is a ₹1,699 magnet that lives on your fridge, works on iPhone and Android, and ships across India in 3 to 5 days. The real differences are where the tag lives and how easy it is to buy in India.
Disclosure: this comparison is written by the team that makes bloc. We checked Bloom's details in October 2026. Prices and features change, so check bloom.inc before you buy.
What Is the Bloom App Blocker?
Bloom is an app blocker that pairs a physical card with its app. You choose which apps to block, start a focus session, and tap the Bloom Card on your phone to end it.
- ·The card: a flat stainless steel card with an NFC chip. No battery, no charging.
- ·Price: about $39, one time. The app has no subscription.
- ·Breaks and exits: up to three 5 minute breaks per session without the card, plus a small number of emergency exits (three for life, and one more each month).
- ·Phones: iPhone and Android. Its Strict Mode, which stops you deleting the app mid session, was iPhone only when we checked.
- ·Where to buy: bloom.inc, with international shipping where duties may apply. It has also been sold through US retailers after appearing on Shark Tank.
We didn't find an Indian retailer, so buying one from India means importing it.
What Is bloc?
bloc is a small NFC magnet for your fridge, plus a free app for iPhone (iOS 16.2 or later) and Android phones with NFC. It comes in Black and White.
You choose the apps to block and start a session. To get them back, you walk to the fridge and tap. Calls, messages, maps and anything you mark as essential are never blocked. If you'd rather not use the tap, the app's Shake, Typing and Bonkers modes add friction too.
₹1,699 early bird (MRP ₹2,499), pay once, no subscription. Free delivery across India in 3 to 5 days, with a 30 day replacement guarantee.
Bloom Card vs bloc
| bloc | Bloom Card | |
|---|---|---|
| What it is | NFC fridge magnet | Stainless steel NFC card |
| Where it lives | Fixed to your fridge | Wherever you put it |
| Price | ₹1,699 (early bird) | About $39, plus shipping and customs to India |
| Delivery in India | Free, 3 to 5 days | Import only |
| Subscription | None | None |
| Unlocking without the tag | Essential apps never blocked; Shake, Typing and Bonkers modes | Short breaks and limited emergency exits |
| iPhone | iOS 16.2 or later | Yes |
| Android | Phones with NFC | Yes |
Wallet or Fridge: The Real Difference
A card goes wherever you go. That's useful if you travel a lot or work from different places, because your blocker comes with you.
It's also the catch. A card in your wallet or bag is always within reach, so the effort to unlock is small. Many people end up keeping the card next to their phone, which defeats the point.
bloc is built to stay put. On the fridge, the walk always happens, and the device never wanders into your pocket. The trade off is that it stays at home when you don't.
So: if you want friction at home and at your desk, a fixed tag is stronger. If you need a blocker on the move, a card is more flexible.
Bloom vs Brick vs bloc
| bloc | Bloom | Brick | |
|---|---|---|---|
| Form | Fridge magnet | Steel card | Small block |
| Price | ₹1,699 | About $39 | $59 (about ₹7,999 at an Indian reseller) |
| Buying in India | Ships in 3 to 5 days | Import | Reseller, about 4 weeks |
| Android | NFC phones | Yes | Android 12 or later |
Brick works the same way as the other two. For more on it, see bloc vs Brick and our Brick alternative in India guide.
Which Should You Buy?
Buy Bloom if you're outside India, you want a blocker that travels with you, and you're disciplined about keeping the card away from your phone.
Buy bloc if you're in India, want it delivered in days with Indian support, and want the walk to be unavoidable because the tag never leaves the fridge.
Either way, a physical tap beats a screen time limit you can dismiss with one tap.
bloc ships free across India. Starts at ₹1,699. See bloc →