ThePrint29 Jan 2025
76%of rural teens aged 14 to 16 who can use a smartphone used it for social media in the week before the survey. Only 57% used it for studies.
ASER 2024 report
Read on ThePrintFor parents of school kidsहिंदी में पढ़ें
Your kids grow up only once. Let them spend it with you, not a screen.
bloc is a small magnet for your fridge. The apps you pick together, like YouTube, games and Instagram, lock on a schedule. To open them, someone has to walk to the fridge and tap their phone on it. No more snatching phones. The rule says not now, so you don’t have to.
One bloc works for every phone in the house. ₹2,499 ₹1,699, pay once, no subscription.
- 30 day replacement
- Free shipping in India
- iPhone and Android
Sound familiar?
Every evening, the same fight over the phone.
- 5:00 pmHomework open. A video open next to it.
- 8:30 pmDinner. Everyone on their own screen. Us too.
- 10:30 pm“Just five more minutes, Mummy.”
- 11:45 pmLights off. The screen is still on.
In the news
It isn’t just your house. It’s happening in homes across India.
What surveys, doctors, courts and governments in India have said in recent years.
Swipe to read more
LocalCircles5 Nov 2024
47%of parents in cities say their child, aged 9 to 17, spends 3 hours or more a day on social media, videos and games.
A survey of parents across India
Read on LocalCirclesThe Tribune8 Apr 2024
10×rise in cases of delayed speech in 4 and 5 year olds at PGIMER Chandigarh. Doctors there link it to screen time.
PGIMER, Chandigarh
Read on The TribuneETV Bharat19 May 2026
48%of children in cities could be short sighted by 2050, up from about 14% today, an AIIMS eye doctor warns.
Dr Rohit Saxena, AIIMS. A projection.
Read on ETV BharatLocalCircles10 Feb 2026
54%of parents say their child has come across inappropriate content online. Of these, 61% saw anger or aggression in their child.
A survey of parents across India
Read on LocalCirclesAlso in the news
- Indian Academy of Pediatrics · Mar 2022Under 2 hours a day for children aged 5 to 10. No screens during meals or in the hour before bed.
- Business Standard · 3 Mar 2025Delhi High Court guidelines: students should hand in their phones during school hours.
- The Tribune · 29 Jan 2026India’s Economic Survey suggests device free hours for families.
- Deccan Herald · 6 Mar 2026Karnataka announces a social media ban for children under 16.
Every story is linked, so you can read it yourself. Survey numbers are what parents reported.
What we believe
Kids copy what we do, not what we say.
Telling a child to put the phone down doesn’t work when ours is in our hand too. And these apps are built by large teams whose job is to keep everyone watching. Willpower loses that fight, for children and for us.
So we don’t believe in snatching phones, or in spying on children. We believe in one rule for the whole house, and a little distance between all of us and the feed.
- One rule for everyone
- No spying, no reports
- A walk, not a fight
a day on the phone for Indian parents. Their children: 4+ hours.
Our solution
Put the feed one walk away.
A phone in the hand is too easy to open. bloc moves the unlock to the kitchen. That short walk is enough for a child, or a parent, to stop and ask: do I really need this right now?
- 1
Make the rules together
Sit with your child and pick which apps lock, and when. Rules they help make are rules they keep.
- 2
Stick bloc on the fridge
Up high if your kids are small, so opening apps means asking a grown up. Pair every phone in the house with the same bloc.
- 3
Want it open? Walk to the fridge.
The apps you chose lock on schedule. To open them, get up, walk over and tap. Most evenings, nobody bothers.
Your schedule, ready made
Family hours
We send it on WhatsApp after you order and set it up with you around your home’s routine, in Hindi or English. Change it any time in the app.
Family hoursReady made
- 5:00 to 7:00 pmHomework. YouTube and games locked.
- 8:00 to 9:00 pmDinner. Every phone in the house, ours too.
- 9:30 pm to 7:00 amBedtime. The kids’ phones go quiet.
- Always openCallsMessagesMapsSchool apps
In line with India’s pediatricians: no screens during meals or in the hour before bed.
What you get back
Less scrolling. More childhood.
Nobody remembers the reels they watched as a child. They remember these.
5:30 pmOutside till it gets dark. 
6:30 pmHomework, with no video next to it. 
SundayLudo on the floor. Everyone plays. 
Any eveningPiggyback rides beat reels.
Photos for illustration.
Real families. Real blocs.
No models. No studio.
Every photo here is a real handover, shot on a phone. Each bloc now lives with the people holding it.
“Mai chahta hu mere bacche mere saath time spend kare, but mujhe bas phone se reels ki hi awaz aati hai”
In English: I want my kids to spend time with me, but all I ever hear is the sound of reels from the phone.
A father bought bloc for the family so they spend quality time together over dinnerHanded over in Bir, Himachal- For his partnerBought bloc for his partner. Now they scroll less and spend more time together
- BCG consultantBought bloc for his partner. He likes to call it a “life saver”
- Aviv, from Israel“Instagram blocked is the best thing ever”
The app
Available on iPhone and Android.
The bloc app is free. Install it on your child’s phone and on yours.
Needs iOS 16.2 or later, or Android 9 or later with NFC.
Pick your pack
One bloc for the whole house.
For the whole houseFamily blocOne bloc, every phone in the house. Your children’s and yours.₹1,699₹2,499pay once
- One bloc with a magnetic back, black or white
- Family hours schedule, set up with you on WhatsApp
- The bloc app on iPhone and Android, free
- 30 day replacement and free shipping in India
Run a school or a housing society? 5 blocs for ₹7,499. WhatsApp us
Pay by UPI, card, net banking or wallet. No subscription, ever.
Questions parents ask
The honest answers.
Is bloc spying on my child?
No. bloc tracks nothing and sends you no reports. It is a rule you make together, not a spy tool. It works best when your child agrees with the rule.
Can’t my child just walk to the fridge and unlock it?
Yes, they can, and that’s fine. The walk is a pause to ask “do I really need this?”, and most times the answer is no. For small children, stick bloc high on the fridge, so opening apps means asking a grown up.
Can my child delete the bloc app?
Not while the apps are locked. During a session, the bloc app can’t be deleted.
What about online classes and homework apps?
You choose what locks. School and class apps can stay open. Only the apps that pull them away get locked.
Can one bloc work for the whole family?
Yes. Many phones can pair with the same bloc: your child’s, yours, and anyone else’s at home.
Will my child still be able to call me?
Yes. Calls and messages always stay open. You decide what counts as a distraction.
Does it work on a tablet?
bloc needs NFC to tap. iPads and many Android tablets don’t have NFC, so bloc is made for phones.
Which phones does it work with?
iPhone on iOS 16.2 or later, and Android 9 or later with NFC. If the phone can pay contactless, it can use bloc.
Is there a subscription?
No. You pay once and the app is free. Every bloc comes with a 30 day replacement.
Will you help us set it up?
Yes. After you order, we message you on WhatsApp and set up Family hours with you, in Hindi or English.
Still deciding?Ask us anything on WhatsApp. A real person answers, in Hindi or English.Chat on WhatsApp+91 89822 38260
Childhood happens once. Let them live it, not watch it.
Get bloc for your family“My mornings went to the feed, my nights to the scroll. So I built a way out.”Yash, founder of bloc