Meet the Team
The people building bloc.
YV
Yash Verma
Founder
IIT Kharagpur, 2024. Built bloc after personally experiencing the doom-scroll trap. Conducted 11+ user interviews with 25+ people before writing a single line of product code.
Sold the first blocs by hand, at a stall in Bir, then in Udaipur and Mumbai, and builds bloc solo from Bir, Himachal. Read our story →
Articles by Yash
- bloc vs Bloom Card (2026): Which NFC App Blocker Should You Buy in India?
- Brick Alternative in India (2026): Same Tap to Unlock, a Fifth of the Price
- How to Avoid Your Phone While Studying: A Guide for JEE, NEET, UPSC and Board Exams
- How to Stop Reels Addiction (Without Deleting Instagram)
- Best Phone Blockers in India (2026): bloc vs Brick vs Bloom vs Unpluq, Plus Free Options
- bloc vs Brick (2026): Price in India, How Each Works, and Which to Buy
- बच्चों का स्क्रीन टाइम कैसे कम करें: उम्र के हिसाब से कितना होना चाहिए
- Why Willpower Isn't Enough to Stop Doomscrolling (And What Actually Works)
- Your iPhone Is Winning. Here's How to Fight Back (And Actually Reduce Screen Time)
- Dopamine Detox: A Beginner's Guide (That Actually Makes Sense)
- Your ADHD Brain Isn't Broken. Your Tools Are. Best Productivity Tools for ADHD in 2026
How we built this
bloc wasn't built from assumptions. Before writing code, we spent weeks talking to real people. Working professionals, parents, students. To understand exactly why screen time apps fail. The answer surprised us: it's not willpower. It's the Ignore button.