What exactly is bloc?

A small NFC fridge magnet paired with a free iOS app. You choose which apps to block, stick bloc to your fridge, and whenever you want to unblock them, you walk to the fridge and tap your phone. That physical friction breaks the autopilot scroll.

What if I need my phone in an emergency?

bloc only blocks the apps you choose. Calls, messages, maps, and any essential apps you need always stay accessible. You are in full control of what gets blocked.

Does it work on Android?

Currently iOS only (iOS 16.2+). Android support is coming soon.

Do I need a subscription?

No. It is a one-time purchase. The app is free forever. No hidden fees, no monthly charges.

The bloc device (a compact fridge magnet with built-in NFC) and a quick start guide. Download the free app, pair in under a minute, and you are ready.

What if it does not work for me?

We offer a 30-day money-back guarantee. If bloc is not helping you cut screen time, just reach out and we will refund you. No questions asked.

What is doomscrolling?

Doomscrolling is the compulsive habit of endlessly scrolling through negative news, social media feeds, or any digital content — unable to stop despite feeling worse with each scroll. The term gained prominence in 2020 but the behaviour predates it.

Why can't I stop doomscrolling?

Infinite scroll and algorithmic feeds exploit variable reward psychology — the same mechanism as slot machines. Each new post delivers an unpredictable stimulus, triggering a small dopamine response that compels you to keep going. This is a neurological loop, not a willpower failure.

How long does the average doomscrolling session last?

Research shows the average unintended scrolling session lasts 47 minutes. Most users report intending to 'just check for 5 minutes' before opening a social media app.

How do I stop doomscrolling for good?

Physical friction is the most effective intervention. App timers and Screen Time limits can be dismissed in one tap. bloc requires you to physically walk to your fridge to unlock blocked apps, making the effort cost genuinely higher than the dopamine reward.

Doomscroll Timer — See How Long You've Been Scrolling | bloc

You've been on this page for

00:00

seconds

In that time, you could have:

🚶

○ Walked to your fridge and back